How to reinvent quality without looking like an amateur

This is why marketers need to take steps to avoid it: if a search engine determines your content as thin it will limit your rankings just as much as a site that spams keywords without providing useful information. Every time a search engine finds your website next to your competitors …

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Reasons that marketers love authority sites

Testimonials generate greater credibility than self-proclamations. Gender offers the opportunity to match a product with a large category of individuals. Despite its clear suitability for this purpose, most marketing specialists don't use Twitter to understand and reply to customer feedback. I'm not a big fan of manufactured goods. I prefer …

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Follow a consistent cadence towards non reciprocal links

While you may have your stock images perfectly optimized, it won't have the same impact or potential SEO benefits as an original, highquality image. Google's war on link spam puts some online businesses at risk of organic search penalty, making the disavow tool an important asset for websites at risk …

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The SERPs mystery revealed

Don't get too obsessed! Whether across different media or modifications of ads within the same media, consistency constitutes the key to effectiveness. The assessment phase uses the output of the monitoring phase as well as a series of checklists (on which to base the assessment). Does anyone know where I …

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Remember that landing pages make the web go round

If they're cloaking information, are they who they say they are? In the early days of SEO, a page's rank could be influenced by how many times a keyword was mentioned on that page. Since the early days of SEO, meta descriptions have been an important optimization point. Visually, I …

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As heard on the Google grapevine

A meta tag is any one of a variety of labels you give your web page. Visual content has become very popular on the internet due to our own ability to process an image faster than any written text. This wins the first impression and it can be very powerful …

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Thinking about quality makes everything OK

For SEO to truly work and be sustainable, it needs to include a process of build up. Any SEO consultant who says otherwise is fooling you. SEO is an ongoing effort, but one that is totally worth it. Let's face it- Being able to rank high on search engines is …

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Understanding gateway sites

How powerful is your domain name? How well does it rank in those all-important search engines? The measure of your domain name's power is called "domain authority," and it depends on three general factors: size, age, and popularity. While you may think filling your page with keywords will drive more …

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Lets get down to SEO business

Wikis are related to blogs, but they're more of a democratic community. Every piece of information about a page can be turned into a long list of words. The search engines are always trying to improve the quality of their results and because of this, the ranking signals are adjusted …

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Create content about duplication

What SMEs haven't realised yet, is the fact that users are changing their user search behaviour in search engines (when they perform a query) on their mobiles or tablets. However, going down the path of skipping on-page optimization is a difficult one and no longer an option when trying to …

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Does Bing really care about nofollow links

The structure of your URL can affect both your page's ranking, but also the user experience. Prove that you are trustworthy by connecting as closely as possible to high authority sites. Use structured data to further explain your topics. In the first page of results, where 90% of people remain …

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Robots.txt Directives

As we mentioned earlier, everything else is about strategy, techniques, tactics and finesse - the Search Engines look at over 200 "signals" when evaluating web pages, and every year they add over 400 refinements to their formulas and data analysis methodologies...that's also a key part of how SEO works. To …

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The reason everyone loves search queries

Coming up with a title for a blog post might seem too basic, but a great headline can mean the difference between a click and an impression. Oftentimes, separate "review pages" are created to host all reviews for particular products, yet some (if not all) of the reviews are placed …

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Who else wants to enjoy googlebot crawlers

Adding your site to any web directory just to get a backlink will have a negative effect on your website's ranking. If you don't understand how to link internally, that can always be learned. If you think there is a website that can help your user, you can just add …

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