Make the most of SEO by really understanding 301 redirects

Posting too many press releases for the sake of posting press releases is considered a type of spam; you'll have duplicate content all over the web, and a series of boring, fluff-filled updates pointing back to your site. Further to this, Google says that page descriptions are not a ranking …

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Web Optimization Best Practices and Techniques

Gaining links to your website from other popular and relevant websites is a great way of getting new viewers and Google's attention. These should be your goals, and achieving them will improve your users? experience and won?t hurt your optimization efforts. Any outdoor area would be made more child …

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The best advice I've listened to about SERPs

Longer dwell times lead search engines to infer that the content on the given page is relevant to the viewer, which they reward by giving you a boost in SERPs. Leave room for eventual hosting upgrades should your site make significant gains in popularity. A marketing analysis provides a comprehensive …

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Which Search Engines use title tag to determine indexing?

Apparently, it seemed there is no such difference between SEO and digital marketing approaches; This is potentially illegal due to copyright issues and most importantly, it's immoral to steal other people's hard work. Once corrected, you can "force" Google to crawl your website through Webmaster Tools. For example, where would …

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Are you fully aware of all of your website's issues?

The link structure of the Web serves to bind together all of the pages that have been made public as a result of someone linking to them. Through links, search engines' automated robots, called crawlers or spiders, can reach the many billions of interconnected documents. Many short pages of 150 …

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Think globally but act locally

Additionally, if your homepage content constantly changes, consider using a static homepage, and then using this page to point to other locations on your site. Any way of getting more customers to be aware of your company is important - particularly when they are looking for a product or service like …

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How to reinvent quality without looking like an amateur

This is why marketers need to take steps to avoid it: if a search engine determines your content as thin it will limit your rankings just as much as a site that spams keywords without providing useful information. Every time a search engine finds your website next to your competitors …

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Reasons that marketers love authority sites

Testimonials generate greater credibility than self-proclamations. Gender offers the opportunity to match a product with a large category of individuals. Despite its clear suitability for this purpose, most marketing specialists don't use Twitter to understand and reply to customer feedback. I'm not a big fan of manufactured goods. I prefer …

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Follow a consistent cadence towards non reciprocal links

While you may have your stock images perfectly optimized, it won't have the same impact or potential SEO benefits as an original, highquality image. Google's war on link spam puts some online businesses at risk of organic search penalty, making the disavow tool an important asset for websites at risk …

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The SERPs mystery revealed

Don't get too obsessed! Whether across different media or modifications of ads within the same media, consistency constitutes the key to effectiveness. The assessment phase uses the output of the monitoring phase as well as a series of checklists (on which to base the assessment). Does anyone know where I …

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Remember that landing pages make the web go round

If they're cloaking information, are they who they say they are? In the early days of SEO, a page's rank could be influenced by how many times a keyword was mentioned on that page. Since the early days of SEO, meta descriptions have been an important optimization point. Visually, I …

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As heard on the Google grapevine

A meta tag is any one of a variety of labels you give your web page. Visual content has become very popular on the internet due to our own ability to process an image faster than any written text. This wins the first impression and it can be very powerful …

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Thinking about quality makes everything OK

For SEO to truly work and be sustainable, it needs to include a process of build up. Any SEO consultant who says otherwise is fooling you. SEO is an ongoing effort, but one that is totally worth it. Let's face it- Being able to rank high on search engines is …

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Understanding gateway sites

How powerful is your domain name? How well does it rank in those all-important search engines? The measure of your domain name's power is called "domain authority," and it depends on three general factors: size, age, and popularity. While you may think filling your page with keywords will drive more …

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Lets get down to SEO business

Wikis are related to blogs, but they're more of a democratic community. Every piece of information about a page can be turned into a long list of words. The search engines are always trying to improve the quality of their results and because of this, the ranking signals are adjusted …

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Create content about duplication

What SMEs haven't realised yet, is the fact that users are changing their user search behaviour in search engines (when they perform a query) on their mobiles or tablets. However, going down the path of skipping on-page optimization is a difficult one and no longer an option when trying to …

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Does Bing really care about nofollow links

The structure of your URL can affect both your page's ranking, but also the user experience. Prove that you are trustworthy by connecting as closely as possible to high authority sites. Use structured data to further explain your topics. In the first page of results, where 90% of people remain …

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Robots.txt Directives

As we mentioned earlier, everything else is about strategy, techniques, tactics and finesse - the Search Engines look at over 200 "signals" when evaluating web pages, and every year they add over 400 refinements to their formulas and data analysis methodologies...that's also a key part of how SEO works. To …

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The reason everyone loves search queries

Coming up with a title for a blog post might seem too basic, but a great headline can mean the difference between a click and an impression. Oftentimes, separate "review pages" are created to host all reviews for particular products, yet some (if not all) of the reviews are placed …

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Who else wants to enjoy googlebot crawlers

Adding your site to any web directory just to get a backlink will have a negative effect on your website's ranking. If you don't understand how to link internally, that can always be learned. If you think there is a website that can help your user, you can just add …

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