This is why marketers need to take steps to avoid it: if a search engine determines your content as thin it will limit your rankings just as much as a site that spams keywords without providing useful information. Every time a search engine finds your website next to your competitors …

Testimonials generate greater credibility than self-proclamations. Gender offers the opportunity to match a product with a large category of individuals. Despite its clear suitability for this purpose, most marketing specialists don't use Twitter to understand and reply to customer feedback. I'm not a big fan of manufactured goods. I prefer …

While you may have your stock images perfectly optimized, it won't have the same impact or potential SEO benefits as an original, highquality image. Google's war on link spam puts some online businesses at risk of organic search penalty, making the disavow tool an important asset for websites at risk …

How powerful is your domain name? How well does it rank in those all-important search engines? The measure of your domain name's power is called "domain authority," and it depends on three general factors: size, age, and popularity. While you may think filling your page with keywords will drive more …

The structure of your URL can affect both your page's ranking, but also the user experience. Prove that you are trustworthy by connecting as closely as possible to high authority sites. Use structured data to further explain your topics. In the first page of results, where 90% of people remain …

As we mentioned earlier, everything else is about strategy, techniques, tactics and finesse - the Search Engines look at over 200 "signals" when evaluating web pages, and every year they add over 400 refinements to their formulas and data analysis methodologies...that's also a key part of how SEO works. To …