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Navigating the waters of search engine optimization can be tricky business and is an area of a business' marketing strategy that is often better left up to professionals. In order to get the authoritative links that Google respects and sustain your search rankings, you need to concentrate on getting contextual …

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As we mentioned earlier, everything else is about strategy, techniques, tactics and finesse - the Search Engines look at over 200 "signals" when evaluating web pages, and every year they add over 400 refinements to their formulas and data analysis methodologies...that's also a key part of how SEO works. To …